Imagine! Since 1993, our articles have been regularly featured
in the Marketing Research and Intelligence Association's monthly publication,
VUE.
EXPAND your Horizons with articles that cover a range of topics suitable for CI novices and experts alike. Please contact us for more references.
In progress & publishing French and Spanish articles to be inclusive of our recent global network associations.
Setting Up Your Competitive Intelligence (CI) Program
How To Write a CI Plan [PDF | 455kB]
How To Conduct A CI Phone Interview [PDF | 1.09Mb]
How To Organize Your CI Project Files [PDF | 160kB]
A Case Study In A Direct Mail Campain To The Trade[PDF | 145kB]
ABCs of Bank Mystery Shopping[PDF | 145kB]
BI No Longer a Novelty[PDF | 145kB]
CI Ensures Marketing Suppliers an Edge in Business Development[PDF | 145kB]
Comparing Your Levels of Customer Service[PDF | 145kB]
Counter Intelligence- How to Carry Out a Dealer Pricing Audit[PDF | 145kB]
How Can Market Researchers Embrace the I in MRIA[PDF | 145kB]
How To Develop an Employee Newsletter - First Steps[PDF | 145kB]
How To Incorporate A Formal Reporting Structure Into Your CI- First Steps[PDF | 145kB]
Where Does Your Bank Rank[PDF | 145kB]
Bank Mystery Shopping[PDF | 145kB]
Demystifying CI in Pharma[PDF | 145kB]
