What is CI similar to?
Medical investigation and detective work. CI pounces on fragmented data from a variety of sources, consolidates this data, verifies the findings and then provides direction to make a decision. The field of medical investigation, in fact, is a first-rate metaphor for CI both require investigative and diagnostic skills.

What role does CI play?
CI helps to tilt the playing field in your favour. You can use CI to uncover a new competitor threat, to examine best practices among your competitor's product offerings or to reconstruct their marketing plans. Whatever the purpose, CI challenges you to confront your competitors' strengths, take advantage of their weaknesses and anticipate what their counterattacks to your efforts will be.

What components make up CI?
CI is made up of two components: competitive (i.e. investigating competitor activities) and intelligence (i.e. using your own experience, expertise, and intellect to analyze the data and make meaningful decisions with it).

Why should I consider using Market Alert?
We bring 20 years of experience and a unique set of market research, analytic and investigative skills, to each study we undertake. An independent Canadian survey, ranked Market Alert Ltd. #1 in primary research and report excellence among CI suppliers.

What is the typical turnaround time for a study?
Most studies are completed over 3 to 4 weeks. Rush investigations are turned around within 2 weeks, while more complex investigations take 6 to 8 weeks.

How many people will work on my study?
Typically 8 - project director, project co-ordinator, analyst, editor and 4 field investigators.