Competitive Intelligence (CI) Lunch & Learn Agenda

If you have never done CI or are doing it on an ad hoc basis, this mini workshop will provide you with a number of helpful tips and templates that can be easily applied to your next CI investigation.

Our L&L is:

• Customized to Your Area of Interest
  
• Taught at Your Premises
  
• Based on Studies We Have Completed Over the Past 20 Years
  
• Trilingual Interpreters Available

Topics

• Why CI is Important
  
• Setting Up A Program - Factors For Success
  
• Gathering CI
  
• Analyzing Data
  
• Motivating Colleagues to Collect CI
  
• Making Decisions With CI
  
• Uncovering Leakage of Sensitive Information Within Your Own Company
  
• Templates For Reporting Findings
  
• Mini Case

Which Departments Should Attend?

• Analytics, Marketing, Market Research, Sales and Strategic Planning