David Lithwick – Principal

David Lithwick

In addition to overseeing our research studies, David has authored close to 100 articles and published the first Competitive Intelligence manual for Canadian marketing managers and researchers.

He has taught competitive intelligence courses at associations, operations, government agencies and university executive development.

Prior to founding Market Alert, David worked in market research for RBC, managing the Wendy’s Restaurant account at FCB Direct, and managing the Pfizer account at Maclaren Advertising.

He completed his MBA from McGill and his BBA from Syracuse University.

Sylvia Hélène Perras – Telecom Research Consultant

Sylvia Hélène brings 25 years experience in telecom research and engineering. The majority of this time was spent at Bell Canada.

Her fluency in French, Italian and Spanish has been a key asset when we conduct research in  these languages. She studied at Université de Montréal in Public Relations and has an MBA in H.R.

Julie Amblard – Healthcare Research Consultant

Julie Amblard

Julie has 20 years+ experience in the Canadian pharma industry, ranging from Primary and Specialty Care, to Rare Disease and the Biotech for such companies as: Glaxo SmithKline, Sanofi-Aventis, Novartis, Shire and Verity Pharma.

From an academic perspective, she has been a lecturer on behalf of Universities of Concordia’s and McGill’s Joint Pharmaceutical MBA Program and for Les Hautes Etudes Commerciales (HEC) Montreal.

Julie earned an MBA in International Business and Marketing Research as well as a BBA from Concordia University.

Nancy Shopsowitz – Retail Research Consultant

Nancy Shopsowitz

Nancy held management positions at The Bay, Holt Renfrew and Birks. One of her main responsibilities was to deliver superior client service by developing a proactive team through ongoing staff training. This led to a consistent year over year increase in sales and profitability in her areas of responsibility.

She assists in recruiting mystery shoppers, briefing and debriefing them as well as editing and proof reading our reports.

Nancy has a BA from University of Toronto.