Don’t Confuse a Competitor Mystery Shop for a Traditional Mystery Shop

Comparing a competitor mystery shop to a traditional mystery shop is like comparing apples to oranges. Although they may seem similar at a glance, the two are actually vastly different. The approaches for a competitor mystery shop versus a traditional mystery shop differ significantly in goal, shopper selection, sample size and analysis. Goal Competitor mystery shop: The goal of a competitor mystery shop is to gather insights on competitor initiatives and best practices (e.g. telecom wants to see what other incentives competitors are offering smartphone buyers besides those listed on their websites). Traditional mystery shop: The goal for a traditional mystery shop is to assess staff service and compliance performance… Read More

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