Ten Sources to Tap Without Contacting your Competitor

INTRODUCTION Typical Pharma Competitive Intelligence goals are to assess a competitor threat or to obtain reliable information on your competitor’s sales force size, regional allocation, CHE efforts and presentation tools. Depending upon your methodology, gathering Pharma Competitive Intelligence can place you at risk.  For example, too many phone calls to your competitor will alert them. They could then counter by providing misinformation or fast-tracking their own initiatives and marketing efforts to gain the advantage. There is also the issue of potentially over-stepping ethical boundaries. A workable resolution is to tap primary sources of competitor information without contacting your competitor. And…to do so in an ethical manner. Where to go from here?… Read More

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