Blending Competitive Intelligence with Market Research

Introduction If you are a researcher, you might consider, as a tactic, blending competitive intelligence with market research in adding value to your employer’s or client’s success.   I define Competitive intelligence by focusing on the words themselves: “Competitive:” investigating competitor activities, and “Intelligence:” using your expertise and intellect to analyze that data & information collected to create intelligence for making meaningful decisions.   The process of gathering, analyzing and interpreting information about a market, product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service is commonly referred to as market research.   Understanding the commonalities… Read More

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