Introduction With the trend to mergers and obtaining Federal status, credit unions are intensifying efforts to grow their member base. However, an impediment to this goal is the frustration experienced by some potential members when trying to schedule an appointment. Listed below are 8 examples (i.e., “Pain Points”) underscoring the issue. (Findings are based on shopping 25 credit unions in the past three years.) Pain Point Breakdown Conclusion Making it easy for those potential customers to schedule an appointment by phone should be a “given.” Reducing the incidence of the 8 pain points outlined above will put you are on the right track to achieve this goal.
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